Overview

It's a changing world for marketers and market researchers…a world where online surveys are mainstream, where communities and blogs have become trusted sources for new product ideas and consumer preferences... a world where people want to be involved with the brands they buy - co-creating products and reacting on-line in the creative process. In today's world, the way to invent what's next is to get closer to the consumer by innovating marketing research methodology using the latest technology.

MarketTools helps 400 of the Fortune 500 invent what's next, improve new product success rates, speed time to market, and get closer to their customers then ever before. We do it with teams of talented people who share a vision and a passion for working together.

Our efforts have fueled great success. We have built a company that has achieved over four times the industry growth rate since our inception 10 years ago. In 2007, we ranked on Deloitte's Technology Fast 500 for the second year in a row, and ranked number 28 on the Internet, Media & Entertainment and Communication category in the 2007 Silicon Valley Technology Fast 50, which is a ranking of the 50 fastest-growing technology firms in the region… and we continue to thrive.

That's where you come in. We need to add bright, innovative people to our teams to help us continue to grow. If you like to push the boundaries of what's expected - join MarketTools and lead an industry in transformation.

Technology Innovation

There is a huge demand for software solutions offered as a service (SaaS) in the multi billion dollar global marketing research industry. Our customers – which include the most prestigious corporate brands in the world – and industry analysts recognize MarketTools as a major force leading change in our industry through innovative SaaS solutions. Our products Zoomerang™ and zTelligence™ are recognized as leaders in their markets.

Product design and development at MarketTools is characterized by small, self directed teams collaborating in an agile environment. It’s a culture of empowerment, quality innovation, and accountability. Development teams are big enough to accomplish significant technological advances and small enough to enable you to play as big a role as you’d like.

We have 3 development centers, one in San Francisco, one in Ottawa, and the third, via a strategic partner in Hyderabad, India. In all, we enjoy daily scrum meetings to coordinate our approach to the toughest challenges in developing on-demand and SaaS solutions using Web 2.0 application style design.

Research Expertise

Our Research and Consulting client services teams deliver some of the most insightful marketing research in the world. Headquartered in San Francisco with offices throughout the United States, Europe, and Asia, we have the resources and the expertise to accommodate clients anywhere in the world. But, MarketTools offers researchers a different environment from other Marketing Research firms. We are a big company and we are flexible and dynamic like a small business. We offer the stability of being one of the top global marketing research firms, yet anyone can contribute to an idea, or get something new started.

With both research and technology domain in our DNA, we have the experience and versatility to challenge the status quo in our field. According to industry analysts, MarketTools’ researchers work with the best online survey software in the world – our own. While MarketTools started as an on-line survey and full-service research company, we have evolved to meet new needs… developing new approaches such as advanced analytic solutions that are first class in the industry, mobile survey deployment and real-time reporting.

With today’s enormous changes in consumer behavior, our customers rely on MarketTools’ ability to connect with consumers differently and to effectively interpret and understand fast-changing attitudes. The skill sets of our marketing research professionals are constantly expanding as we push the boundaries of 21st century research.

Research 2.0

Human nature hasn't changed. The fundamentals of business haven't changed. And the basic principles of marketing haven't changed. But suddenly the relationship between marketers and the consumers they are trying to understand has changed dramatically.

This disruption provides rich career opportunities for those who want to bring innovative solutions to a dramatically changing market. MarketTools is uniquely effective at using new technology and online connections to observe, interact and collaborate with online communities. Our Panel and Communities teams innovate, design and deliver a broad range of solutions that provide new perspective and drive new ideas.

MarketTools is where you apply your expertise, learn new approaches… and invent newer ones. Check our openings for one that sounds right to you.